That's the problem with recommending this kind of thing, 10 years ago they were good, if you bought them today it's unlikely they will last 10 years.In the kitchen we bought an expensive Phillips bulb....thats been going strong for around 10 years I think!
I fitted 20 downlights in my Mum's house with cheap amazon 4000k GU10s 3 years ago, they have been faultless. https://www.amazon.co.uk/gp/product/B07GZZ2VSW/ref=ppx_yo_dt_b_asin_title_o01_s00?ie=UTF8&th=1 £25 for 10 back then, can't recommend 2700k E27 from the same manufacturer though as I haven't used them