Jelly_Sheffield
Time is an illusion. Lunchtime doubly so.
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- Sheffield, UK
In the main, the money grabbing isn't coming from the EU manufacturers of EV's, they're just about making them pay and making much worse margins than on ICE cars.Massive cheap Chinese & other low cost country imports of EV's might just make other EU based manufactures readjust their vision of money grabbing even if tariffs are added , seeing that they are all ( ???? ) foreign owned & not just a British thing .
Isn't VW thinking of shifting EV production to China ??
The three manufacturers who are making it work right now in terms of margins are:
- Tesla (since they started using chinese manufacturing),
- BYD (who are entirely chinese, and the world's biggest EV manufacturer by volume), and
- Volvo (who honestly must be working some kind of Scandi black magic).
Tesla is currently still selling their product at EU/USA made prices, but now manufacturing at china costs hence the big margins, although based on my FT this morning all indications are that their sales volumes look to have dropped off a cliff recently for some unknown reason.
BYD is very taking all the lessons of how Ford and Toyota did well in years gone by, massive volumes, tight vertical integration wherever it makes sense (Rouge River style) and clever supply chain management when it doesn't make sense to manufacture in house (Toyota City style).
Volvo is a bit more of a mystery to me, I think it's down to choosing which market segments to compete in and deciding they'd rather eat a big slice of a smaller pie than barely nibble the crust of a huge one...
Which makes sense when you remember cars are just a sideshow to them anyway, something like 15% of their revenue and 3% of profits... So if their margins dropped on cars it would make sense to just divert that manufacturing capacity onto trucks, plant equipment or marine where they're pushing +10% year on year growth.