Jaguar rebrand

[dave h 2]

Must disagree, the 2nd one is a modernised 944, if it is an Audi the seats will have no padding

 

[Smallfry]

Getting back on topic*.....

View attachment 516270

The top one is the much-maligned Jaguar.

Next is an Audi design exercise.

Third is a Daimler-Benz Mercedes.

Who employs the former chief stylist of JLR and released their image a month after JLR did theirs.

Coincidence?







I hate to admit it, but the D-B one comes closest to my preferred proportions, even though those tyre to wheel arch gaps will never see life in the real world:

View attachment 516274



*I apologise for flouting the unwritten rules of this esteemed Forum.

The DB thing looks like one of those 1920s 30s art deco caricatures, straight out of some Isadora Duncan type thing.

Still think the E type looks better. AND, it actually exists.

 

[rtcosic]

This claims to be the D-B concept front end. I think some-one used the wrong prompts for the AI:

Mercedes channels Gullwing in first look at next S-Class | Autocar

New limo to inherit concept’s bold grille design and steer-by-wire tech

www.autocar.co.uk

 

[dobbslc]

This claims to be the D-B concept front end. I think some-one used the wrong prompts for the AI:

It's what the chavs of London would like...

 

[Pigeon_Droppings2]

The whole oversized grill aggressive look thing I'm hoping has had its day!

When I look back at BMW/Mercedes from the 1970s/1980s or Japanese stuff from the 1990s I really think cars looked a lot better back then!

 

[redlig]

This claims to be the D-B concept front end. I think some-one used the wrong prompts for the AI:

View attachment 516304

Mercedes channels Gullwing in first look at next S-Class | Autocar

New limo to inherit concept’s bold grille design and steer-by-wire tech

www.autocar.co.uk

I see they have done away with a stylist with taste and replaced "him / her" with an 8 year old with a felt tip.

 

[zx9]

I would have thought that the Audi stands most of making it into production with little change, the TT and R8 did move from concept to production. The MB looks like it is aimed at the would be Bruce Waynes of this world.

 

[badabec]

I wouldn't let any of them out from a side road.

Steer by wire? OK if the wire is 20mm thick single strand steel.

 

[Wozzaaah]

JLR axes design boss Gerry McGovern | Autocar

Sources tell Autocar and Autocar India that the Coventry-born designer was asked to leave the firm on Monday

www.autocar.co.uk

 

[Farside]

JLR axes design boss Gerry McGovern | Autocar

Sources tell Autocar and Autocar India that the Coventry-born designer was asked to leave the firm on Monday

www.autocar.co.uk

Maybe his new boss hated the Jaguar debacle.

 

[Wedg1e]

Wild Ideas​

etc...

A few years ago there was a prototype tram design trialled (I think near Sheffield) that used a massive horizontal flywheel under the floor to provide the motive force. At every stop a motor hidden under the platform would pop out, couple itself to the flywheel (like a bicycle tyrewall dynamo in reverse) and spin it back up to max. rpm for the next leg of the journey.

 

[bricol]

A few years ago there was a prototype tram design trialled (I think near Sheffield) that used a massive horizontal flywheel under the floor to provide the motive force. At every stop a motor hidden under the platform would pop out, couple itself to the flywheel (like a bicycle tyrewall dynamo in reverse) and spin it back up to max. rpm for the next leg of the journey.

The Swiss did it in the late 1940's with trolley buses to allow them to go off-piste.

Apparently a lovely smooth ride . . . but a definite resistance to turning one way, and quite an affinity for bends the other . . .

 

[rtcosic]

JLR axes design boss Gerry McGovern | Autocar

Sources tell Autocar and Autocar India that the Coventry-born designer was asked to leave the firm on Monday

www.autocar.co.uk

terminated with immediate effect. "escorted out of the office"

No. 2 son is ecstatic.

 

[Munkul]

That doesn't sound like it's related to the rebranding excercise. That would be a garden leave, reputationally intact way of being let go.

It sounds like it's related to gross misconduct of some form.

 

[Jelly_Sheffield]

That doesn't sound like it's related to the rebranding excercise. That would be a garden leave, reputationally intact way of being let go.

It sounds like it's related to gross misconduct of some form.

Not necessarily, given the level of seniority, how much a head of design needs to know about future direction, and how commercially sensitive strategy information is I could see the company deciding that any parting of ways that wasn't 100% mutual needed to be as quick as possible.

I have had a ringside seat to the main event for a couple C-Suite level sackings, and they all happened like a lightning bolt.

The first was whilst I was out to dinner with our team in the UAE, the CEO left to take a call, walked back in, told us he was sacked and ordered 3 bottles of Johnny Walker Blue to the table (it was not a big table).

More memorably I was on a call with the COO having my annual performance review when the "Chief People Officer" walked into his office and told him he was dismissed effective immediately.

Fortunately he had already documented the pay rise we'd agreed he had determined he could justify and told me was all I could hope for, otherwise I would have been doubly shafted.

In my experience this kind of thing is rarely a sign of a healthy organisation, making changes that close to the top in anything less than the most glacial of paces is usually a sign of major dysfunction.


Neither of those people had done anything wrong, and they were both taking the company in the right direction... But they had made decisions which whilst right for the company upset shareholders who had a lot of influence at board level, so it was curtains, *just like that!*

 

[Pigeon_Droppings2]

I remember as a kid we cycled round to a neighbours house to look at the new VW Scirocco.

40 years later its still a good looking car!

I don't understand why car manufacturers keep turning out stuff that is so unappealing to the eye (or specifically to my eyes!).

 

[Seadog]

I remember as a kid we cycled round to a neighbours house to look at the new VW Scirocco.

40 years later its still a good looking car.

I don't understand why car manufacturers keep turning out stuff that is so unappealing to the eye (or specifically to my eyes!).

Consumerism, that's why.

 

[Robotstar5]

I remember as a kid we cycled round to a neighbours house to look at the new VW Scirocco.

40 years later its still a good looking car!

I don't understand why car manufacturers keep turning out stuff that is so unappealing to the eye (or specifically to my eyes!).

There was a news article on carspreading about how cars have got bigger.

 

[Jelly_Sheffield]

I remember as a kid we cycled round to a neighbours house to look at the new VW Scirocco.

40 years later its still a good looking car!

I don't understand why car manufacturers keep turning out stuff that is so unappealing to the eye (or specifically to my eyes!).

I think some of it is a convergent evolution of lots of different manufacturers designs to meet the same increasingly difficult pedestrian safety, passenger safety, and aerodynamic (read fuel efficiency) requirements in a cost effective way.

The result seems to be that everything now looks like a cross between a fish and the stay-puft marshmallow man.

Ultimately beauty takes a back seat to getting the ticks in regulatory boxes as cheaply as possible.

 

[Pigeon_Droppings2]

Just seems like a missed opportunity...in the past designers went to extraordinary lengths to wrap a sleek design around a bulky ICE engine.

EV designers have the luxury of a flat floor battery and small powerful motors....just seems like they lack imagination.