They’re not targeting people in this case. The target is businesses, the new Mac is clearly well overbuilt for your generic basement joe and is clearly targeted at creative businesses like music and film creators. That’s not to say that basement joe doesn’t want it or can’t afford it, maybe he can and he will splurge 50k + 700 for some castors that’s entirely his choice.
the businesses buying these will be doing so for good reason, cost is not a factor, the factor determining wether they upgrade to the wheels will be “do we need to move it?” If the answer is yes then they add the wheels, just like if the answer is “no it needs to sit in a server rack” they will pay Apple another 2k for the custom frame mounted case instead of the free standing one. That is the creators prerogative.
I happen to think Apple do overcharge a lot for a premium product and service (there’s no argument here they are 100% premium in both product and service) I would never spend 4K on a MacBook when I can buy a better laptop for half that, but I know there are plenty of people who will, just like there are plenty of people (myself included) who buy the gateway drugs of iPhones iPads and watches.
Apple doesn’t care if you buy their £400 phone or their £1500 phone, the hardware game was won years ago, they’re a billion (trillion?) dollar company for a reason, the next game is getting you on the platform to sell you services (music, arcade, tv etc.) something which Apple are very good at doing
the businesses buying these will be doing so for good reason, cost is not a factor, the factor determining wether they upgrade to the wheels will be “do we need to move it?” If the answer is yes then they add the wheels, just like if the answer is “no it needs to sit in a server rack” they will pay Apple another 2k for the custom frame mounted case instead of the free standing one. That is the creators prerogative.
I happen to think Apple do overcharge a lot for a premium product and service (there’s no argument here they are 100% premium in both product and service) I would never spend 4K on a MacBook when I can buy a better laptop for half that, but I know there are plenty of people who will, just like there are plenty of people (myself included) who buy the gateway drugs of iPhones iPads and watches.
Apple doesn’t care if you buy their £400 phone or their £1500 phone, the hardware game was won years ago, they’re a billion (trillion?) dollar company for a reason, the next game is getting you on the platform to sell you services (music, arcade, tv etc.) something which Apple are very good at doing