Gareth J
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- North Cornwall
I think that a lot of people who choose to stop eating animal products and/or alcohol genuinely miss it and look to try to replicate it. There's clearly a market for facsimiles. And plenty of "lapsed" former V's and dry January folk.Two reasons... One because people are reluctant to try something new, so by making it look familiar they hope to tempt the faddists across. The other is to pacify the macho types who think that it is an affront to their manhood to eat cruelty free and so it appears that they don't. Vegans and vegetarians rarely buy it because they don't want to be reminded of the cruelty and suffering that is animal farming.
Probably the machismo situation drives alcohol free drinks too. If it looks like beer, then it is apparently more 'manly' than asking for a soft drink.