Depends how often it happens, when we were kart racing you would be changing plugs and having barrels off engines all the time, so we would helicoil commonly used ally threads as a matter of course. If it's a one off repair then yes, give it to a reputable garage, the last thing you need is swarf down the side of a piston chewing away at the cylinder wall.
If the bolt or stud is going in and staying in then helicoil would be be ok, if its being fitted then removed then I would go for a timesert.As its a spark plug a timesert would be better.