F.J.
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- 1,845
- Location
- Manchester
Heck of a site cheaper than on cost pay isn't it lol
Your not wrong!
Heck of a site cheaper than on cost pay isn't it lol
W
The thing I really hate is losing a job to a dearer quote it drives me bonkers because I know I did something wrong
Not 100% poor selling of your usp means you fail to justify the increaseNo, good pricing means that you should LOSE 10% of your quotes because of price. If you get every job, then you are too cheap. I know it is difficult, I still get peeved at a job lost to a "cheap job" but those looking to buy on price alone will always be back to give you more grief than the income warranted.
Here you go
22, but I'm not in fabrication. Still learning.
Or half a job for £200?"Why do three jobs for £30 each. When you can do two for £50 each"
When you think about the above!
You only need 66.6% of the customers.
66.6% of the materials and consumables.
33.3% less labour.
33.3% less chance of warranty claims.
For 10% more profit!
The op might think he is not self employed but an insurance company looking to pass the book certainly will also the tax man
Etc etc
I am sure people will send him out work because it's cheaper than doing it in house with a young lad on the minimum wage when you consider on cost
Please I have nearing 30 years experience of self employment and owning companies
I am also married to a top level accountant
My specialism outside of engineering ( my trade via apprenticeship) is sales and marketing if your on your own outside of just subbing to one guy you 100% need it no matter how good your work is
I say this not to pick argument just to help the op not loose his shirt and yes I have been there done that
Sometimes it's not your fault just circumstance but without the above you just increase the odds to highly likely without a massive amount of pure dumb luck
Some good points Kent. I've just been trading 4 years but never ever had to do sales and marketing my brother has been a plaster for a lot longer than me and also never did anything like that. Both of us have no sign writing on our vans. It's all been word of mouth. I just did work in South Wales last year and I live in Northumbria and all from talking to someone else so I can only conclude I am saving money and I must be good at something
"Why do three jobs for £30 each. When you can do two for £50 each"
When you think about the above!
You only need 66.6% of the customers.
66.6% of the materials and consumables.
33.3% less labour.
33.3% less chance of warranty claims.
For 10% more profit!
I market nothing. no name on- van not in telephone book and only work within 5 miles of my house and choose my jobs and turn loads down I don't even go- price jobs hardlyNope just doing OK
My mate is a plasterer and the best there is but the chain of jobs broke when he took a big contract he advertises now
That said he also stopped going to the pubs five times a week so perhaps that stopped the chain
Even if you do hood work you need to market things to expand past hand to mouth
Can't do that within five miles there aren't more than a handful of homesI market nothing. no name on- van not in telephone book and only work within 5 miles of my house and choose my jobs and turn loads down I don't even go- price jobs hardly
If you have a good enough name though Kent that work will come to you. I don't even have a business card, brother is the same, every job has been from word of mouth. He lives in Cumbria but has had work in Hartlepool and Edinburgh all from get recommended from someone. If I had to look for work marketing might be an option but at the moment it would just be an unnecessarily extra overhead
The sign written van will actually be a prompter for word of mouth, along the lines of "Jeff down the road had the plasters in yesterday, must get their number off him".
I would recommend reading Watertight Marketing by Bryony Thomas (disclosure I personally know her).
Attribution is the hardest thing to crack in marketing. Even when you have tracking links on all your online content and unique phone numbers. This approach gives you a last touchpoint wins mentality. Where as in fact it may well have been performing a google search, then seeing a signwritten van, then talking to a neighbour.All the marketing ideally should work together to such a point that it's hard to say this buisness is because I did this
A famous airline boss said "about 30%of our marketing really works I just can't say 100%which 30%" I just don't know how he ever came to the figures though you get the point when you ask a new customer " were did you hear of us?" many tell you a source you have actually never used because simply it's just a build up of seeing the vans. The corporate wear. The adverts. The leaflets
Doing shows and yes word of mouth.
I am no expert I had to learn this from others some of them were very good but my feelings are is no marketing is bad marketing
Yes word of mouth is advertising why not work ways of maximising it?
Attribution is the hardest thing to crack in marketing. Even when you have tracking links on all your online content and unique phone numbers. This approach gives you a last touchpoint wins mentality. Where as in fact it may well have been performing a google search, then seeing a signwritten van, then talking to a neighbour.
A/B and multivariate testing is really hard in the hyperconnected world. as geographic regions become blurred and demographic segmentation becomes less and less relevant.
An integrated approach is vital so that all elements support each other. The important thing is to plug the leaks in your marketing funnel from awareness to sale.