I can't believe it's not more butter

[hotponyshoes]

Just opened a tub of I can't belive it's not butter,
I can't belive the packing machine is working correctly but checked against a old tub and they have dropped the contents from 500g to 450g. Tubs are still the same size..
I can't believe there is not some sort of law about wasting excessive plastic packaging..

 

[500e]

Lot of things like that

 

[hollow]

I believe its called shrinkflation. The chocolate manufacturers are masters of the medium.

 

[hotponyshoes]

It's fine by me if they want to sell it in smaller pack sizes but keeping the tub the same size as before seems a bit deceitful.
More to the point, I thought manafactures were ment to be cutting down on plastic waste. There is now at least 50g worth of unnecessary/wasted plastic in those packs!

 

[fizzy]

Why are sweets and choc bard still wrapped in plastic? KitKats were one of the last to be foil and paper - much nicer.

 

[MattF]

It irks me why they reduce quality or size instead of just raising the price. We know prices go up. Certain things, I'd willingly pay slightly more for, rather than have the size/quality reduced.

 

[GRW]

It irks me why they reduce quality or size instead of just raising the price. We know prices go up. Certain things, I'd willingly pay slightly more for, rather than have the size/quality reduced.

They do both. Somme marketing think-tank has determined that we will not object to smaller price increases, & the shrinkage will go unnoticed.

In reality, the game was up ages ago - as nobody could fail to spot it when Wagon Wheels suddenly shrank to being Shopping Trolley Wheels

 

[optima21]

they've probably worked out that its cheaper to use the old tubs, than the material cost saving of making smaller tubs, compared to the price of the tooling to make smaller tubs.

 

[not done it yet]

OP makes no comment on the price for this ‘reduced’ pack. That would be a more important point for me. A 10% reduction in packaging materials would not be achievable for a 10% reduction of the contents. Maybe as much as 8%, I might guess - but that likely as a maximum.

 

[voipio]

It seems to be happening across the board!! Latest Tesco custard creams seem to have a lot less filling in them!!

 

[addjunkie]

Buy real butter in a block……why all the plastic waste….

 

[Migmac]

Mars bars, they’ve shrunk over the years

 

[droopsnoot]

they've probably worked out that its cheaper to use the old tubs, than the material cost saving of making smaller tubs, compared to the price of the tooling to make smaller tubs.

And the cartons that the tubs are supplied in are probably of a standard size, which would also require modification if the tub size was reduced.

 

[More Amps]

Buy a cow and make your own - I thought that was how this forum worked.

 

[Robotstar5]

Buy a cow and make your own - I thought that was how this forum worked.

Then you would need a thread "how do I convert an old bus into a milking parlour?"

 

[bricol]

And the cartons that the tubs are supplied in are probably of a standard size, which would also require modification if the tub size was reduced.

Not just that - the entire line involving the tub would need to be rejigged - right from it popping out the tooling, to being filled, to being placed with it's mates in a box / have a box folded around them to be shipped.

At the moment, all they did was a minor change to the decoration on the tub (to show smaller quantities) and a slight alteration to the filler.

And if the entire empty tub and lid weighed 50g, I've be looking for the 47g lump of metal stuck to the bottom of it . . .

 

[SierraV6]

Buy real butter in a block……why all the plastic waste….

Probably healthier too, in moderation!

 

[Blobber]

Twiglets

 

[slim_boy_fat]

Then you would need a thread "how do I convert an old bus into a milking parlour?"

Piece of cake for the Collective.

 

[slim_boy_fat]

Tubs are still the same size..

As would be the price, I'll bet.