What size fans (electrically speaking) do these machines use?
Say 10 machines, each with a fan rated at 200w, running those fans for 50% of a 10 hour day instead of the 100% of an always on fan - would make a saving of 10 units of electricity per day.
Based on 250 working days per year, that's 2,500 units saved. A high usage customer really should be able to get electricity at about 10p+vat/unit.
On those figures, that's a £250/year saving on electricity.
I'm not disputing that it's a saving, and if I could save £250 a year on my electricity I'd be quite chuffed - but is it a significant enough proportion of a large fabricator's electricity bill to sway a multi-thousand-pound purchasing decision?
Obviously, the flip side to this coin is that percentage point savings in electrical consumption mean the manufacturers score 'green points' and might even be allowed to use a sticker
Taken completely on it's own I don't think 'fan on demand' makes enough of a difference in power usage to put it much above 'negligable' when you're talking around 0.5% or less of the total for a given sole machine - but put it in conjunction with the other advances in tech over the same 8 year period and yes, as a whole the newer machines can make a fairly significant difference.