Badge cachet & image I suspect - it's weirdly important to some folk, where I really don't care as long as it does the job.I would not own a BMW myself - I spend most of my days working on them - people love them - they really do!
In 2005/6 myself & one other in the same firm were looking for a Co. Car with a fixed budget limit.
I went for a Skoda Octavia 1.9tdi, & the top-of-the-range, fully loaded model was in-budget.
Other guy was a total label & brand snob, & wouldn't entertain a Skoda because of the Badge. So he ended up with a VW Passat with the same engine etc but a basic model with wind up back windows, no air-con (mine had Climate).... but he had the right Badge
