Have a look at a Belay Pulley...
...you can see it hooked into the hole in this image of one.
Yes, I would guess the seller is a drop shipper and sells electric winches one day and hair restorer the next and has no domain knowledge about either. Its just it was a clear picture of the hook hole & I think the same brand.We might wish to consider that the OP's one states 250kg on single fall and the (visually identical) one you show states 250kg on two-fall.
Something in one listing or the other needs a pinch of salt. I hope that your one is underselling.






