I have one similar to the esab & it has been transferred between several welders every time I upgrade, so you could say I like them. I have tried other types but I prefer the esab. The rubber handle means you don't need a death grip on it so less fatigue & the slim body helps getting into tight spaces.
BTW they are known as Myking type electrode holders & are available in different makes, not just esab, though those esabs are well priced. I would advise you to physically try one out, the cheaper ones might not be as well made or as nice to use.